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300+ Targeting Segments

Over 300 Audience Segments Means Greater Customization for Advertisers

June 29, 2015 by The Pandora Team

Making sure your ads reach the right audience is tough enough. Finding ways to reach an audience as obscure as […]

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Pandora Premium Programmatic

Pandora’s Premium Programmatic Solution Offers Brands a Quality Environment

June 16, 2015 by The Pandora Team

Remember when you were a kid, staring at that big gumball machine, and all you wanted was to get your […]

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Premium Programmatic

Not All Programmatic is Created Equal: Why Premium Programmatic Matters

June 3, 2015 by The Pandora Team

The evolution of our digital landscape demands that today’s marketers be “more.”  More efficient.  More effective.  More creative. These are […]

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5 Key Takeaways_IAB Digital Audio Buyer's Guide

5 Key Takeaways You Need to Know From the IAB’s “A Digital Audio Buyer’s Guide”

May 13, 2015 by The Pandora Team

The Interactive Advertising Bureau (IAB) recently published a new report on digital audio titled, “A Digital Audio Buyer’s Guide,” marking the […]

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Infinite Dial_Online Radio Listening

Streaming is Now the Mainstream: How Young Listeners are Driving Online Radio Usage

April 30, 2015 by The Pandora Team

We all know it to be true. The constant consuming of online media has become a shared cultural habit among […]

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The_Power_of_Final

Case Study: Lexus Utilizes Experiential to Launch New Vehicle Series

April 20, 2015 by Pandora Advertising

For marketers, making a meaningful connection with people in today’s world is more complex than ever. With thousands of advertising […]

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Self-Identification

For Millennials, Cultural Self-Identification Does Not Fit Into One Box

April 8, 2015 by Pandora Advertising

We’re in the middle of a tremendously important shift in American culture. The Millennial generation (people born between 1980-2000) is […]

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