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Products That Pop

Pandora products break through with sound, sight, motion and (e)motion, delivering simple, cross-platform solutions and custom opportunities.

Sound is one of the most powerful forms of media, and is becoming even more relevant in the mobile, multi-tasking world. Pandora audio ads are designed to reach your audience wherever they are, whatever they are doing. Our custom audio products create the sound of your brand through branded radio and mixtapes.

Pandora is unique in that it delivers display advertising only when a listener is engaging with the product. Whether it’s a rich media experience or direct response campaign, we know when someone is leaning in and looking at their screen. This is why we deliver more effective advertising.

Motion takes center stage in an audio environment, delivering video organically into listeners’ experience. Your video stands out as a full-screen experience in a clean, clutter-free environment. Pandora is an unexpected and effective place to play video.

(e)motion is the connective tissue throughout all of our products. It begins with music as a passion point and is strengthened by personalization, allowing brands to develop meaningful connections with consumers.

Bringing sound, sight, motion and (e)motion together, our experiential opportunities connect bands, brands and fans. Live events like Pandora Presents and Discovery Den create a 360° customer experience.

Whatever your objectives, our suite of products and solutions will help you stand out from the crowd and create real world bonds with our listeners.

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Precision Targeting Platform

Where others see targets, we see bulls-eyes.

With a 100% registered user base, there is no guesswork. Registered users provide age, gender and zip. We know what they listen to and how they interact with music. Other insights, such as interests and psychographics, provide additional audience segments. Whether you want to reach moms in South Dakota or teens who love to rock in L.A., Pandora’s targeting platform allows us to zero in on your audience.

This precision targeting, combined with our massive scale, makes your ad dollars go further. So every impression is a smart impression.

Less waste. More of who you want.

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The Power of Audio

Implement a sonic strategy in today’s connected world

Today’s consumers are always-on, always connected, and always multitasking. As such, marketers are challenged with finding ways to break through and make truly engaged connections. We believe Audio is the key to unlocking the mobility mindset.

And when it comes Audio, no one does it better than Pandora. Listeners love Pandora because they’re in control of their music experience. Advertisers love Pandora because they can make meaningful connections with an audience no matter where or when they listen. Plus, with accredited, census-based audience metrics, you can rest easy knowing every impression is a smart impression. We live by the mantra “what’s good for the listener is good for the advertiser,” so we limit our audio ads to four minutes per hour, ensuring that listeners stay engaged and your message will make an impact.

Come innovate with the Power of Audio on Pandora!

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Go Local

Every local business is different and has its own challenges. As your friend in sales, we’re here to help.

Whether it’s the hospital down the street, the grocery store on the corner, or the local community college, Pandora understands the challenges faced by businesses of all sizes.

Pandora is a complete local advertising solution, leveraging the power of our logged in user base to target only the local listeners you want to reach, without any waste. And with audio, video, display, and custom content solutions, Pandora helps you check every box on a media plan.

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Experiential Marketing

How can my brand get a backstage pass? Pandora connects bands, brands and fans up close and in person with exciting live events and custom content.

Via data-driven insights we create experiences that connect your brand with the bands people love. Franchise events, like Pandora Presents and Pandora Discovery Den, and custom concerts position your brand on the cutting-edge of pop culture.

Online, the connection continues and your reach broadens with your brand bringing exclusive artist videos and content to an avid audience.

Pandora brings your audience to its feet with complete 360° solutions that take your message from online to real life.

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The Music Genome Project

Algorithms aren’t personal. People are personal.

When listeners discover music they love on Pandora it’s the result of 13 years of people-powered craftsmanship. From Top 40 to Flamenco, our musicologists analyze every song for up to 450 distinct musical characteristics, because humans can do some things algorithms can’t.

This personal touch empowers our listeners to create completely unique stations. With each thumb up or down, the Music Genome Project gets smarter and continues to tailor song selections to individual tastes. We take great pride in hearing our listeners say, “Pandora knows me.”

Creating bonds between bands, brands and fans is our purpose, and the Music Genome Project is our heart and soul.

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