When Pandora plays,

Your message works

Our mission is to transform the future of music and be the effortless source of personalized music enjoyment and discovery around the world. We bring the same fervor to helping marketers connect with the people who matter most to them. Learn how when Pandora plays, your message works.

Reach an Audience at Scale

We connect artists, fans and brands through the passion point of music. We are a daily habit for millions of highly engaged listeners, rocking 80 million people each month – that’s one-quarter of the U.S. population. Listeners enjoy Pandora wherever and whenever they like - on over 1,700 connected devices and over 190 car models - for effortless connectivity.

Learn More
Target People Who Matter to You

Pandora has been personalizing the listening experience for over a decade, developing first-in-class methods to cultivate quality audiences for advertisers. With 80M active people persistently logged-in on a monthly basis, we observe over 1 billion data points every day. This is the power of our logged-in user base. Our listener data is always informing and updating Pandora's targeting capabilities. That's how we ensure our partners are engaging with the most relevant, high-value audiences.

Learn More
Beyond Engagement, it's True Love

We redefined engagement to be about capturing attention and driving time spent with people. As human behavior has shifted to mobile-first, you get the #1 destination in time spent on mobile, when you partner with Pandora. Through the passion point of music, listeners engage with us multiple times per hour, creating more than 10 billion stations and more than 65 billion thumb interactions since our launch. That means lots of love and time spent with your brand.

Learn More
A Quality Environment

Our personalized music experience creates an intensely personal environment for your brand message. We're renowned for premium ad solutions that capture attention and drive audience engagement. We serve only one ad at a time, and upon user interaction. That means your brand gets a much-deserved 100% share of attention in a highly viewable, premium environment.

Learn More
Pioneering Personalization

We pioneered music personalization with the Music Genome Project, and it's what differentiates us from any other digital platform. When listeners discover music they love on Pandora, it's the result of 13 years of people-powered craftmanship. From Top 40 to Flamenco, our musicologists analyze every song for up to 450 distinct musical characteristics, because humans can do some things algorithms can’t.

Learn More
Pandora Insights

Ideas That Inspire

8.23.16
Democrat or Republican, We Can All Agree on Mobile This Season
8.18.16
Back-to-School Comes and Goes, but Mobile is Here to Stay
8.17.16
Educating Credit on Campus
7.28.16
Attention, Guaranteed: Pandora’s Viewability Solution
7.26.16
People Block Ads When Ads Block Them: Why Brands Need ‘Resonance’
7.20.16
Is There A Healthy Rhythm? Pandora Listeners Think So!
7.18.16
3 Things You Need to Know About Buying Digital Audio
7.7.16
Case Study: Pandora Delivers New Patients for the Advanced Vein Center
6.29.16
Summer Break Means Back-to-School for Marketers
6.25.16
Reaching the Underinsured Millennial
Follow

Get every new post delivered to your Inbox.

Join 90 other followers