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Products That Pop

Pandora products break through with sound, sight, motion and (e)motion, delivering simple, cross-platform solutions and custom opportunities.

Sound is one of the most powerful forms of media, and is becoming even more relevant in the mobile, multi-tasking world. Pandora audio ads are designed to reach your audience wherever they are, whatever they are doing. Our custom audio products create the sound of your brand through branded radio and mixtapes.

Pandora is unique in that it delivers display advertising only when a listener is engaging with the product. Whether it’s a rich media experience or direct response campaign, we know when someone is leaning in and looking at their screen. This is why we deliver more effective advertising.

Motion takes center stage in an audio environment, delivering video organically into listeners’ experience. Your video stands out as a full-screen experience in a clean, clutter-free environment. Pandora is an unexpected and effective place to play video.

(e)motion is the connective tissue throughout all of our products. It begins with music as a passion point and is strengthened by personalization, allowing brands to develop meaningful connections with consumers.

Bringing sound, sight, motion and (e)motion together, our experiential opportunities connect bands, brands and fans. Live events like Pandora Presents and Discovery Den create a 360° customer experience.

Whatever your objectives, our suite of products and solutions will help you stand out from the crowd and create real world bonds with our listeners.


Precision Targeting Platform

Where others see targets, we see bulls-eyes.

With a 100% registered user base, there is no guesswork. Registered users provide age, gender and zip. We know what they listen to and how they interact with music. Other insights, such as interests and psychographics, provide additional audience segments. Whether you want to reach moms in South Dakota or teens who love to rock in L.A., Pandora’s targeting platform allows us to zero in on your audience.

This precision targeting, combined with our massive scale, makes your ad dollars go further. So every impression is a smart impression.

Less waste. More of who you want.


Redefining Radio

Pandora is redefining radio in a connected world.

We’ve taken the ease of buying radio and paired it with the accountability and interactivity of digital to provide simple and streamlined advertising solutions.

Pandora is measured by Triton Digital and their MRC accredited methodology, which generates precise ratings based on actual listening, not estimates based on meters and diaries. The ratings are integrated seamlessly into STRATA and Mediaocean media buying systems, making planning and buying Pandora as easy as any broadcast radio station.

Whether you’re buying the nation or going local, Pandora’s scale and precision targeting brings proven effectiveness.


Go Local

Every local business is different and has its own challenges. As your friend in sales, we’re here to help.

Pandora takes the best of radio and digital to make planning, buying and measuring simple and accountable. Pandora’s local targeting means that no impression is wasted.

Just like we’re here to help connect people to all kinds of artists, we’re here to help connect people with your brand and business.


Experiential Marketing

How can my brand get a backstage pass? Pandora connects bands, brands and fans up close and in person with exciting live events and custom content.

Via data-driven insights we create experiences that connect your brand with the bands people love. Franchise events, like Pandora Presents and Pandora Discovery Den, and custom concerts position your brand on the cutting-edge of pop culture.

Online, the connection continues and your reach broadens with your brand bringing exclusive artist videos and content to an avid audience.

Pandora brings your audience to its feet with complete 360° solutions that take your message from online to real life.


The Music Genome Project

Algorithms aren’t personal. People are personal.

When listeners discover music they love on Pandora it’s the result of 13 years of people-powered craftsmanship. From Top 40 to Flamenco, our musicologists analyze every song for up to 450 distinct musical characteristics, because humans can do some things algorithms can’t.

This personal touch empowers our listeners to create completely unique stations. With each thumb up or down, the Music Genome Project gets smarter and continues to tailor song selections to individual tastes. We take great pride in hearing our listeners say, “Pandora knows me.”

Creating bonds between bands, brands and fans is our purpose, and the Music Genome Project is our heart and soul.

Come follow along.


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